The idea of the UCLA Clothing brand was to capture the combination of collegiate
heritage, LA street and UCLA’s outstanding sporting and academic achievements.
The combination of these influences, leads to UCLA Clothing being an aspirational
brand for both the youth and the older generation.
UCLA represents a lifestyle that is rooted in knowledge of, engagement in, and
contribution to the world around us. With particular focus to the UCLA Bruins
sports program, all vintage graphics and designs nodding towards collegiate
sports, pay homage to the ever growing success bruins ave been achieving since