From its humble beginnings in Biella, Italy in 1911 to its historic introduction of color on the tennis court in the 1970s, FILA has always remained committed to making a statement about individuality, power, and style through product that is both novel in aesthetic
and effective in function. While the brand’s offerings were originally intended for those defiant of expectations in sport, it was only natural that limit-challengers and subculture creators everywhere would soon recognize FILA as an aspirational beacon.
It was the introduction of the Original Tennis shoe in 1984 that catapulted FILA from its reputation as an authentic athletic brand
into a genuine lifestyle icon. As the era’s most legendary hip-hop artists and fashion players embraced the shoe and the streetsavvy
apparel collections it inspired, it became clear to all that FILA was synonymous with the courage to create a lasting mark in
whatever world you compete. Athlete or not, this was a brand as bold and breakthrough as its wearers–a brand to truly make your own.
The collections: SS18
FILA continues to inspire new generations with modern looks crafted from its DNA–a game changing heritage both on and off the court.